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75 Years of Innovation and Excellence

Kverneland Group Les Landes-Genusson

The pioneer in agricultural equipment manufacturing of harrows and cultivators, is celebrating 75 years in 2023.  Since its establishment in 1948, the factory has been dedicated to developing sustainable farm solutions for soil preparation and tillage.


Based in Les Landes-Genusson, in an important dynamic area of West of France called Vendée, the Kverneland Group factory was founded in 1948 by Mr. Georges NAULEAU, under the name SICAM (Société Industrielle de Construction Agricole et Métallurgie). It supplied various agricultural equipment (water barrels, planters, etc.) for horses and then for tractors. In the 60s and 70s, it was very famous for its heavy harrows and cultivators; and its distribution network was mainly France. In 1977, the German RAU group bought the family business, becoming RAU-SICAM. The range of products expanded (subsoilers, precision planters, etc.) and export sales increased. In 1999, RAU-SICAM came under the ownership of the Kverneland Group, becoming Kverneland Group Les Landes-Genusson in 2001. In 2005, the factory concentrated its activities to become the Center of Excellence for Soil Equipment. In 2012, the entire Group was bought by Kubota. The Japanese Company were breathing new energy into the factory, bringing their industrial know-how (Kaizen method; 5S, …), the latest technology production tools, and a pleasant and motivating working environment for their staff.

Learn more about Les Landes-Genusson’s history